Most privacy regulations require the privacy policy to be easily accessible, clearly written, and available at a consistent URL.

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Each website uses different cookies and third-party tools. A copied policy may be inaccurate, misleading, or non-compliant, and could also raise copyright concerns.

The best approach is to use a cookie policy that is generated specifically for your website and based on actual cookie usage.

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This includes adding or removing tools, changing cookie purposes or durations, or introducing new third-party services. Even if nothing changes, it’s best to review your cookie policy at least once every 6–12 months.

Keeping your cookie policy up to date helps maintain transparency and compliance.

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Google Analytics uses cookies to collect data such as pages visited, device information, and usage patterns. Laws like the GDPR require websites to inform users about these cookies and their purpose.

In the EU and UK, you must also obtain user consent before setting Google Analytics cookies. Your cookie policy should clearly mention Google Analytics and explain how its cookies are used.

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The difference is mostly in naming:

• Terms and Conditions is commonly used by websites and businesses
• Terms of Use is often used for apps, platforms, and online services

From a legal perspective, the title does not matter. What matters is that the terms are clear, accessible, and properly agreed to by users.

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Both documents explain the rules users must follow when using a website, app, or service. They also describe the rights and responsibilities of the business and the user, along with topics such as acceptable use, intellectual property, limitations of liability, and account termination.

The difference is mainly in naming and usage:

• Terms and Conditions is commonly used by websites and eCommerce businesses
• Terms of Service is often used by SaaS platforms, apps, and online tools

From a legal standpoint, what matters is the content of the document and how users agree to it, not the title. As long as the terms are clear, accessible, and properly accepted by users, either name is valid.

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• Sell products or services
• Offer subscriptions or paid plans
• Allow users to create accounts
• Accept user-generated content like comments or reviews
• Operate as a business or SaaS product

Terms and Conditions help reduce legal risk, protect your content, and give you a clear way to handle misuse or disputes.

If your website is purely informational, you may not strictly need them. For business, SaaS, and commercial websites, having Terms and Conditions is strongly recommended.

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That said, Terms and Conditions can still be legally enforceable if users agree to them. This can happen when users click an “I agree” button or continue using the website after being informed of the terms.

They are also often required by:

• App stores and online marketplaces
• Payment processors and service providers
• SaaS platforms and eCommerce tools

So while they may not be mandatory under privacy laws, they are widely considered a legal best practice.

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They usually include details such as:

• How users are allowed to use the website or service
• Ownership of content, branding, and intellectual property
• Limitations of liability and disclaimers
• Payments, subscriptions, or refunds if applicable
• When and how access can be restricted or terminated

Terms and Conditions help protect your business while making it clear what users can and cannot do on your website.

Here’s a look at how Terms and Conditions differ from Privacy Policies.

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If non-essential cookies are used to collect personal data that feeds AI systems for personalisation, recommendations, or profiling, GDPR consent requirements may still apply. This means valid user consent must be obtained before setting such cookies.

In addition, the EU AI Act introduces stronger transparency and governance obligations for AI systems. Businesses must clearly inform users when AI is involved, especially if cookie data is used for profiling or automated decision-making. If cookie data is reused for AI purposes beyond what was originally disclosed, new or more specific consent may be required.

In summary, while the AI Act doesn’t change cookie consent rules, it reinforces the need for clear consent, transparency, and accountability when cookie data is used in AI-driven personalisation tools.

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